Badang
Branding 2023

Badang is a NYC restaurant known for exceptional customer service inspired by Haenyeo, female free divers who sell seafood in Jeju Island markets since 434 A.D. Savor the ocean's bounty with Badang, where fearless Haenyeo bring Jeju Island's treasures to our table.

SUPERB
Packaging 2023

SUPERB is a dried bean package that embodies superfood, incorporating a futuristic concept. The packaging design is inspired by the fun tradition at the Kennedy Space Center, where beans were enjoyed as an immediate reward for successful shuttle launches.

Communication Design Exhibition
Branding 2022

This poster was created as part of a branding project for a communication design exhibition. The goal was to design promotional materials utilizing the "I Love the Internet" poster, which I also created. It features letters and an image in the shape of a museum, created by overlapping numerous posters to emphasize the importance of communication design.