Basekamp

RoleResearch, ideation, visual design, interaction design, prototyping

Illustration by
@milenko_illustration
@Alice Bowsher

Timeline
Sep - Dec 2023

Basekamp is an app helps hikers choose best trails based on personal preferences.

Overview

Hiking can be an amazing adventure but can also be daunting. Finding the right trail for your level and preferences is key for an enjoyable experience.

Problem

Finding a safe and suitable hiking trail as a beginner can be challenging due to a lack of information.

Insight

What if helping hikers select safe and suitable trails and create a community for sharing experiences and knowledge?

Idea

An app assists hikers in discovering trails based on their personal preferences, helping them choose the best course.

Visual System

Basekamp is an app that enhances the hiking experience and gives users a joyful and memorable adventure. To achieve this objective, I picked the colors of the mountains, capturing the essence of each season for a visually stunning experience. The typeface reflects the mountain's trails and peaks, immersing you in nature's breathtaking beauty.

Key Features

Prototype

Interview with Potential Users

They are well aware of the benefits of hiking, but various reasons prevent them from putting it into practice.

To develop a solution, I conducted 17 user interviews with people ranging in age from 20 to 51, and identified two key problem areas that made hiking challenging.

If hiking has been challenging for you, what factors made it difficult?

60%

Lack of Fitness

When choosing a hiking route, what is your top priority?

58.9%

Trail’s Difficulty Level

Research

Through dedicated research, I acquire knowledge from trustworthy sources and have developed experience principles that define "what/how it should be".

Form the Opinion by Researching

Users’ ratings and reviews wield significant influence on product selections by providing relatable perspectives and real-life experiences, thus boosting confidence in decision-making.

Kashyap, R., A. Kesharwani, and A. Ponnam. 2022. Measurement of online review helpfulness: A formative measure development and validation. Electronic Commerce Research. Preprint.︎︎︎

Form the Opinion around Best Practices

Increasing User Engagement with Rewarding Interactions: How MailChimp, Photojojo, and GrubHub use interactions that elicit joy, inspiration, and enlightenment to reward users on an emotional level. Rewards fuel our motivation.They let us know we’re doing something right and enable us to continue on our quest to learn something new or achieve a goal.

UX magazine article by Husam Machlovi (2015)︎︎︎