Project
Future Lions 2024

Role
Ideation, Research, Art Direction, Design, Prototyping, Motion

Timeline
2 weeks

Team
Grace Shin
Yennie Park

Music is is the bridge that connects us all. It makes us feel, it makes us belong. But when we need time for ourselves, with music as our only companion, we sometimes feel disconnected from the world. How can we reconnect people? Storytelling, a powerful communication tool. Through sharing stories on the radio, we connect deeply with listeners worldwide. It unites us through shared human experiences. Transcending physical boundaries. We want to harness the unifying power of music and individual stories. Creating a deep connection between listeners across the globe. By using Spotify Radio DJ.

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Spotify currently faces the challenge of expanding its relationship with listeners beyond mere entertainment. The platform seeks to provide a positive and connecting experience that resonates with global audiences.

On Spotify, 91% of Gen Z users immerse themselves in the music and podcasts. They use it as a bridge to connect with people worldwide, touching emotions and enhancing moods. When your story is shared through a DJ along with music, it provides empathy and comfort to listeners, creating a shared experience of connection and healing.

Introduce a feature that allows Spotify users to share their stories with Spotify’s AI DJ. The AI DJ will analyze keywords and contexts from these stories to curate personalized playlists, similar to a radio DJ. This feature will foster a sense of connection among users by enabling them to access and resonate with each other’s stories and music.